To be a #1 show and be Urban is close to impossible. To be a #1 show and be Inspirationally-formatted, well that is not supposed to happen given the obvious hurdles that any niche format has to deal with in today’s radio market. It’s highly unusual to land double digit ratings in this format. Well, enter a radio program and case study that has defied all odds.
In New York City, Donnie McClurkin, according to the July Nielsen PPM ratings for adults 25-54, scored a 12.5 share on Emmis-owned WBLS 5a-6am, beating out the popular WINS News which was almost 2 full share points behind with a 10.9 rating. This was also the highest rated hour on the entire radio station. WBLS/WLIB Operations Manager Skip Dillard says, ”Donnie McClurkin has been truly a blessing to our airwaves. He has the #1 radio program in its time slot in the entire New York radio market .The current ratings are the highest that I have ever seen. Donnie is number one by a large margin because it is a great show.”
In Philadelphia on iheartmedia owned WDAS, Donnie scored a 10.1 share in July for another #1 ranking. Derrick Corbett, Director of Urban Programming of iheartmedia Philadelphia says, “Donnie McClurkin has been a big part of the WDAS Morning Presentation in preceding the Steve Harvey Morning Show for almost 7 years now. His numbers show that the focus of faith and family isn’t lost with this audience, and is a testament to his positive message and the spirit of the music that’s played within that hour.”
This ratings dominance exists in all market sizes. WWDM in Columbia, South Carolina records a #1 ranking with a 26.1 share. According to Gary Bernstein, President of Oceanic Tradewinds Media; “A 26.1 rating means 1 out of every 4 people listening to radio are tuned into The Donnie McClurkin Show. Donnie is truly all about serving his audience with such humility and class. I don’t think he even understands how great of a radio personality he has become. He combines inspiration, humor, star-power, and authenticity in a powerfully compelling PPM friendly format.”
McClurkin’s program recently has expanded to the overseas markets of London, Jamaica, the Bahamas and the entire continent of Africa is the next territory to be embracing Donnie. The program is produced by T&T Creative and distributed by Westwood One.
Next month the popular radio show host will have face time with his loyal listeners when he teams up with legendary psalmist Fred Hammond for a fall tour. Back by popular demand, the highly successful Festival of Praise Tour will kick off a 50 city tour September 30 – December 6 with a few new guests: Hezekiah Walker, Kim Burrell and Israel Houghton in select markets. The Festival of Praise Tour will present a state-of-the-art production element along with an incredible Chicago based live band. Tickets are on sell now at Ticketmaster www.ticketmaster.com and more information on FOP and tour dates check out www.festivalofpraisetour.com.
Face Book: Donnie McClurkin & The Donnie McClurkin Show
Donnie EPK: www.donniemcclurkinepk.com