Sony Music company that Sean “Diddy” Combs’ 22-year-old music house Bad Boy Entertainment has teamed with Epic Records, according to Billboard. Reportedly, the partnership will include distribution of two forthcoming Diddy albums. The deal will also provide a home for Bad Boy artists covering customary label services including promotion, marketing, sales and distribution. According to the site, to celebrate the signing, Diddy will perform new music at the upcoming BET Hip-Hop Awards in Atlanta.
Epic Records chairman and CEO L.A. Reid, who founded LaFace Records and formerly headed Arista, confirmed the news in a statement:
Sean ‘Diddy’ Combs aka Puff Daddy and I have been musical collaborators since the 1990s, when we both ran independent record labels. … Over the years, we not only enjoyed incredible success together, but we also became lifelong friends. Today, of course, Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again. He’s a true innovator and I could not be more excited to join forces once again.