100.3 THE BEAT’s new programming will now offer hits from Kanye, DJ Khaled, Rihanna, Chris Brown and Usher. On top of a lineup that include The Breakfast Club, featuring DJ ENVY, Angela Yee and Charlamagne Tha God. 100.3 THE BEAT will also broadcast “10 Jointz in a Row,” an hourly commercial-free segment that plays 10 consecutive hit songs.
“We’ve listened to the fans of Hip-Hop and R&B in ST. LOUIS who have been asking for a true Hip-Hop and R&B station with a stronger connection to the local urban community and a morning show that really fits with their lifestyle,” iHeartMedia/St. Louis Region Pres. Beth Davis said.
“The New 100.3 THE BEAT will feature a unique music brand tailored to ST. LOUIS, with fewer commercials and unrivaled celebrity interviews, as well as a signature blend of honesty and humor with The Breakfast Club Morning Show,” added iHeartMedia/St. Louis SVP/Programming A.J.