Archie Davis Inks RCA Joint Venture

Archie Davis has been named SVP of Marketing at RCA Records. At the same time, RCA has also entered into a new joint venture label with Davis entitled Six Course Music Group. Davis most recently served as SVP of Urban Marketing at Interscope Records.

In addition to his role at RCA, Davis is the CEO of Six Course Inc., a creative agency and production company. Within that agency will live Six Course Music Group, where Davis will discover, sign and develop artists under the Six Course Music Group/RCA Records imprint.

Peter Edge, Chairman & CEO, RCA Records, remarked, “Archie Davis is an undeniable force in the music industry and we are lucky and excited that he has decided to join and bring his label to RCA. His passion to find young talent, marketing acumen, and extensive relationships both within the music industry as well as the broader entertainment industry is what makes Archie an outstanding executive. I know he will only enhance RCA by bringing in hot new talent and delivering top tier marketing campaigns.”

John Fleckenstein, Co-President of RCA Records, said, “We have admired Archie’s work for some time and are thrilled to have him finally join the RCA team. His unique blend of great ears, exceptional taste and savvy market awareness make him a next-gen marketer and a rising power player in our industry. I’m confident Archie will make an immediate impact within our already formidable marketing team and help our drive to be the most artist-centric, creative and successful label in the business.”

Davis commented, “I couldn’t be more excited to join RCA and to bring a home to Six Course Music Group. The incredible staff of executives and artists at RCA have been leading the way, shaping culture at every turn with their mix of established stars and developing new, cutting edge talent. Alongside Peter Edge and John Fleckenstein, I look forward to the label being a destination where all parts of entertainment come together authentically to have the biggest impact and as a place where artists are comfortable and happy to call RCA their home.”