iHeartMedia Urban KRRL (REAL 92.3)/Los Angeles announced it has acquired The Cruz Show for afternoon drive, starting April 18.

The Cruz Show, anchored by J Cruz, crosses the street from morning drive at Meruelo Media Rhythmic rival KPWR (Power 106). He will be joined by Executive Producer Jeff Garcia, DJ Lechero and DJ Lezlee. Intererstingly, the move reunites Cruz with his Power 106 morning predecessor, REAL 92.3 morning personality Big Boy, pictured here on the right.

“iHeartMedia is all about attracting the very best on-air talent and I’m excited to add J Cruz to the growing list of super talents in our thriving Los Angeles market,” said Doc Wynter, EVP of Urban/Hip Hop Programming Strategy for iHeartMedia’s National Programming Group and Program Director for REAL 92.3. “Big Boy in the mornings and J Cruz in the afternoons — I get chills just saying it!”

Cruz said, “I couldn’t be more excited and grateful to join such a great group of legendary radio artists here at iHeartMedia’s REAL 92.3. Hosting L.A.’s first afternoon hip-hop ‘morning show with my incredible team and merging with radio’s biggest family is a game-changer. A special thanks to iHeartMedia for providing me with a fresh new platform to connect with the Los Angeles Urban community.” The Cruz Show is represented by MixAgent, headed by radio veteran DJ Lynnwood.

Meruelo logoMeanwhile Meruelo Media, has entered into an agreement with Cumulus Media Inc. to purchase KLOS/Los Angeles. The heritage Rock station will join Meruelo’s existing Los Angeles portfolio, which includes Rhythmic KPWR (Power 106), Classic Hip Hop 93.5 KDAY & simulcast partner 93.5 KDEY-FM/Riverside, along with television properties KWHY 22 and KBEH 63.

In making the announcement, Alex Meruelo, Chairman and CEO of the Meruelo Group said, “95.5 KLOS is one of the most iconic Rock stations in the world. We are thrilled to add this legendary brand to our Media Division.”
Otto Padron, President of Meruelo Media, added, “KLOS will be a crown piece in our strategically curated, L.A.-focused multimedia portfolio. As we’ve done with all our media properties, we will take full advantage of our deep local resources to grow the globally recognized KLOS heritage rock brand for generations to come.”
Effective Tuesday, April 16, 2019, Meruelo Media will take over programming of KLOS under a Local Marketing Agreement. Mr. Padron expects the transaction to be completed in the third quarter of 2019, after customary regulatory approvals are obtained.

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