Clear Channel takes the first shot in Houston, dumping Classic Rock KKRW (93.7 The Arrow) and launching Urban 93.7 The Beat, “H-Town’s REAL Hip Hop and R&B,” declaring war on Radio One’s Rhythmic KBXX (97.9 The Box).
“93-7 The Beat is ready to write a new chapter in Houston radio history. We’re defining real hip hop and R&B,” said Eddie Martiny, President/Market Manager, CCM+E Houston. “Many of the biggest stars in this format live in Houston, so to move the station in this direction was a natural choice. In addition, The Beat format will perfectly complement the five other radio stations in our cluster by making us more attractive and diverse to our advertising community.”
The Beat launched with 5000 Commercial Free Joints! Let the radio war games begin.