Beats Music Launch Party

Dr_-Dre-performing

To kick off the new Beats Music company, a new innovation in music streaming, Beats Music celebrated a huge launch party at the Belasco Theater in Los Angeles. Beats Music heavyweights Dr. Dre, Jimmy Iovine, Trent Reznor, and Ian Rogers curated a special 90’s playlist that was brought to life during live performances by some of the decade’s biggest acts.  Performers included Diddy and Ma$e, Ice Cube, Nas, Bone Thugs-N-Harmony, Redman and Method Man, Cypress Hill, Geto Boys, Busta Rhymes, Blackstreet, Souls of Mischief and Pharcyde. Dre himself closed out the show with a special appearance by Eminem.  There was also a secret list of guests, including Paul McCartney, Drake, Paris Hilton, Macklemore, Selena Gomez, Zoe Kravitz, Nicole Scherzinger, Queen Latifah, Benji Madden, Travis Barker, Austin Mahone and more, including DJ Jazzy Jeff on the turntables.

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