Rodney Jerkins Launches Lifestyle Music Group

Evolve Music Group Chairman/CEO Rodney Jerkins has announced his first formal venture into the gospel and Christian music industry with the launch of Lifestyle Music Group (LMG). The multi-Grammy® Award-winning producer, songwriter and executive has appointed industry veteran Demmette Guidry as General Manager of LMG, which will be distributed through Motown Gospel/Capitol Christian Music Group.  Jerkins earned his fourth Grammy® in February when Sam Smith’s  “Stay With Me (Darkchild Version)” won as Record of the Year. “It’s a destination where a community of artists can exist and just be themselves, authentically expressing their God-given gifts without judgment.”

Guidry adds, “Music isn’t only a commodity. It’s the very soundtrack for the way we live our lives as individuals. At LMG, we will consciously utilize a more psychographic or lifestyle approach to the creation and marketing of our music versus being constrained by genre and demographics alone.” DeMette Guidry, has held senior executive posts at Columbia and Warner Bros. Records, and has helped shape careers for a diverse array of artists including Beyoncé, Lauryn Hill, Mary Mary, Maxwell and Alicia Keys.  Lifestyle’s rollout begins this spring with the Jerkins-produced Bowman single “I’m Good.” A Mother’s Day release is planned for Joy Enriquez’s first single, “Hallelujah.”  Jerkins launched parent company Evolve Music Group (EMG) last July in a multi-year, worldwide partnership with Capitol Music Group (CMG), headed by Chairman/CEO Steve Barnett.  Evolve is based at the Capitol Records Tower in Hollywood.