Damon WilliamsMusic Choice has upped Damon Williams to the newly created position of SVP, Programming Strategy and Partnerships. Williams (pictured) has been with Music Choice since 1998 and most recently served as VP of Programming. In his new role, Williams will lead and develop high level programming strategies, initiatives and partnerships to help increase usage and audience for Music Choice. He will be responsible for identifying and growing external relationships to bring innovative content and monetization opportunities to the network. Williams will continue to be responsible for the company’s overall music strategy and label business development. He will lead all new business partnerships with artists, labels, managers and third party distributors like Maker Studios and Omnia Media to help drive network usage and grow its consumer audience.