Knowles Book Cover Straight of off his successful seminar series, The Entertainment Industry: How Do I Get In (aka The Mrs. Carter Crash Course) Mathew Knowles is releasing a new book, “The DNA of Achievers: 10 Traits of Highly Successful Professionals” and it’s already Amazon’s #1 Bestseller Mathew Knowles, father of undisputed mega-star Beyoncé’, has a new book set for release in the fall entitled, “The DNA of Achievers: 10 Traits of Highly Successful Professionals” Knowles, best known for being the father of one of the most successful artists since Michael Jackson, is certainly no stranger to success. Before Knowles had gone on to win multiple Grammys for Executive Producing albums for Destiny’s Child, a girl group which launched his daughter Beyoncé into super-stardom, he was Xerox’s worldwide top sales executive. Not only has he launched and guided careers for himself and his family, he has also done the same for a host of others such as R&B artist Sunshine Anderson and gospel group Trin-i-tee 5:7.           music world ent logo Although the book’s official release date is on October 15th, 2015, it is already an Amazon #1 Bestseller, with many people wanting to pick the brain of the genius behind the success of the Destiny’s Child franchise as well as many other successful ventures. Under the leadership of Mathew Knowles, his company Music World Entertainment (MWE) has grown into one of the world’s largest contenders, boasting record sales surpassing 300 million. MWE, a company he left his successful sales career to pursue full time in 1992, established subsidiaries with Music World Gospel, Music World Kids, and Music World Country/Compadre imprints. As a result, Music World Entertainment boasts artists such as The O’Jays, Earth, Wind, & Fire, gospel singers Vanessa Bell Armstrong and Le’Andria Johnson, even acquiring the country music catalog Compadre which contains the work of artists such as the legendary Johnny Cash. The book is broken down into the aforementioned ten traits: 1.) Passion, 2.) Vision, 3.) Work Ethic, 4.) Team Building, 5.) Planning, 6.) Talk-To-Do Ratio, 7.) Risk-Taking, 8.) Learning From Failure, 9.) Giving Back, and 10.) Thinking Outside the Box. To cement what the reader has learned, there is a quiz included at the end of every chapter that tests your grasp of the material. Knowles’ book serves the purpose of establishing a blueprint for creating the traits necessary to allow one’s full potential to be reached – a DNA that is built into the fabric of every highly successful person, “The beginning of this DNA, the root of being an achiever is based on passion,” Knowles explains. As Knowles embarks on the DNA journey, he also dispels myths regarding entrepreneurship, explaining that an entrepreneur and a business owner are not necessarily the same thing, “An entrepreneur is really a headset-it’s a belief,” he explains. “So even as an employee I felt I was an entrepreneur in my approach, more so than a salesperson.” Presale Kindle editions of the book are now on sale at Amazon.com.

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