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Nielsen just announced the rollout of its long awaited digital audio measurement service — say hello to Nielsen Digital Audio Ratings, which is designed to measure over-the-air radio listening across mobile apps and web players, regardless of ad model and device — smartphones, tablets and computers. The service will provide the industry with the ability to assess the value of digital inventory and clarify return on digital investments, while aligning with established broadcast and digital currencies. Nielsen Digital Audio Ratings is a component of Nielsen’s Total Audience, an initiative that provides comparable metrics across all linear and digital platforms. The Nielsen Digital Audio Ratings service is currently collecting data on over 2,500 AM/FM and e-radio station streams across all 48 PPM markets. Measurement for custom-curated and on-demand audio, including podcasts, is currently in development.

The service will formalize a two-month pre-currency preview period covering data from the February and March 2016 surveys, available in mid-March and mid-April, respectively. Beginning with the April 2016 survey data, released in mid-May, clients must license Nielsen Digital Audio Ratings to access data related to their own media properties and the data of other subscribers. Nielsen Digital Audio Ratings audience estimates will include both an AQH and average minute audience (AMA) metric for digital streams. In the near future, Nielsen Digital Audio Ratings will expand reporting to include diary markets, as well as regional and national views.