LIVE NATION LOGOFor those of you who missed the Live Nation $20 Kickoff To Summer in 2015, now is the time to scoop up your loose change, log on and press that buy button! Live Nation is launching its second annual $20 ticket sale to nearly 1,000 summer amphitheater shows (in venues the company more than likely own) by over 150 artists across every music genre.  As the concert goliath releases more details and possibly more artists, keep in mind that most of the sale is for lawn seats. However, the economy is clearly forcing them to consider lowering the price of full-priced seats although they claim full- priced seat sales allegedly significantly increased last year during the promo.

Snoop Dogg

A partial, yet surprising list of artists in the $20 Ticket Sale is below:





Alabama ShakesAlabama Shakes (and they won a Grammy® this year) Boney James, Boyz II Men, Chris Botti ,Guy ,Gwen Stefani & Eve, Ice-T, Ice-T Art of Rap Tour, Kool & The Gang, New Edition, Salt-n-Pepa, Seal, Snoop Dogg / Wiz Khalifa and  Ziggy Marley

Small market radio stations can execute some effective marketing and promotions with this “sale!” Here’s my idea……email me for details!

What does that really tell you about the current state of the concert business and who is really making the coins????