Nielsen’s African-American consumer report focuses on Millennials

Black Millennials are 11.5 million strong and leading a viral vanguard that is driving African-Americans’ innovative use of mobile technology and closing the digital divide. Nielsen highlights this group in a new report called “Young, Connected and Black: African-American Millennials Are Driving Social Change and Leading Digital Advancement.”

With $162 billion in buying power and undisputed cultural influence, Black Millennials are using their power to successfully raise awareness of issues facing the Black community and influence decisions shaping our world. Media and brands are taking notice, creating campaigns and content that target this increasingly influential demographic with greater ad spends and more diverse programming.

The sixth in Nielsen’s Diverse Intelligence Series focused on Black consumers, “Young, Connected and Black” paints a picture of a Black diaspora that is tech-savvy; socially and civically engaged; growing in population (46.3 million or 14% of the U.S. population) and buying power (nearly $1.2 trillion in 2015); and optimistic about the future.

The new 56-page report focuses on the nation’s 11.5 million African-American Millennials–their shopping and viewing habits, social media and digital trends, economic power and cultural influence. For more details and insights, download the 2016 report, “Young, Connected and Black: African-American Millennials Are Driving Social Change and Leading Digital Advancement” atwww.nielsen.com/africanamericans.