Radio One Houston’s Boom Goes Bust, Flips to Top 40

Moving quickly to fill the new Top 40 void in the Houston market, Radio One just flipped KROI (Boom 92) to 92.1 Radio NOW. The new station, as described by OM/PD Terri Thomas, “will reflect emerging music, trends and culture for the NOW generation of 18-34-year-old millennials here in Houston.” You probably recall that last Friday CBS Radio made the decision to flip crosstown Top 40 KKHH (Hot 95.7) to Adult Hits as 95.7 The Spot, leaving the hit music format unattended, as it were. As Gary Spurgeon, VP/GM of Radio One Houston said, “With recent changes in the Top 40 radio landscape in the Houston market, we believe that Houston is ready for this new sound.”

Radio One SVP of Programming Jay Stevens said, “We’re excited about this opportunity to bring a fresh innovative approach to Top 40 Radio in H-Town.” 92.1 Radio NOW launched with 92 hours of commercial free music and will feature artists such as Taylor Swift, Ariana Grande, Bruno Mars, Shawn Mendes, Chainsmokers, Twenty One Pilots, The Weeknd, Nick Jonas and stuff like that.