Radio Rochester has a new Urban player in town. Bluelight Communications has fired up 105.5 The Beat (W288CS).

Mickey-Johnson-closeBluelight is co-owned by veteran record industry execs Lester Pace and Manny Bella, and they have wisely brought in seasoned programmer Mickey Johnson to run the show as Bluelight’s Director of Programming.

Johnson was most recently Brand Manager for Townsquare Urban AC WTUG/Tuscaloosa, AL. Before that he spent two years as OM/PD of Radio One Urban WHHL (Hot 104) and Urban AC WFUN (Foxy 95.5)/St. Louis. Johnson began his career as a Promotions Asst. at WHQT (Hot 105) in his hometown of Miami, and later programmed WHJX (Hot 101.5)/Jacksonville, but he’s probably best known for his 11-year run with the station he helped launch in 1996, Cox Media Group’s WBHJ (95.7 Jamz)/Birmingham, AL.

105 The BeatAmong Johnson’s first moves — he has locked down the Premiere-syndicated The Breakfast Club for mornings and hired Pamela Anise, former PD/midday host at iHeartMedia Urban WUBT (101.1 The Beat)/Nashville as APD/midday personality. Johnson is now looking to fill afternoons and nights — he’s especially interested in securing some local flare for the night slot, if you catch his drift… Interested candidates are invited to send your stuff to [email protected].