kkda k104Service Broadcasting’s Director of Operations and K104 Brand Manager and Program Director George “Geo” Cook announced today that DeDe McGuire will continue doing wake up duties on Dallas-Ft. Worth’s K104 under a new, lucrative four-year contract extension that will further expand the DeDe in the Morning brand on multiple platforms, including national syndication in 2018.

Cook commented, “DeDe and her team have carefully developed a funny, entertaining, pop-culture show with cutting-edge content and breakthrough benchmarks, like the Mad Minute Prank Call, that makes a real and emotional impact on listeners, fans and followers. DeDe’s passion for people, along with her unique and fun, social-first, “fempowerment” approach to content creation, has led to her morning show outperforming its rivals. Since taking over the lead chair in mornings, DeDe has defeated and/or dominated Steve Harvey, The Kidd Kraddick Show, The Bert Show, Tom Joyner and Scotty K and Brett Mega. And recently, her sustained ratings and revenue success forced our direct competitor to drop the Rick Smiley Morning Show in the Dallas market. The new King of Morning Radio is actually a phenomenal woman named DeDe McGuire!

McGuire expressed, “I am truly grateful to SBC’s Owner Hymen Childs and Director of Operations George “Geo” Cook for their partnership, vision and belief in my dreams. I am also ecstatic to continue moving our company, culture, communities and industry forward. I can’t wait to wake up our loyal Dallas-Ft. Worth listeners – and soon, our new friends in other markets – from the SBC Content Factory, our new studios, in the Arlington Entertainment District. I am so blessed to do what I love doing while touching the lives of so many people with laughter every day!”

 DeDe McGuire’s career includes stops in Chicago and Philadelphia, and she served as co-host with the late, great Doug Banks on the syndicated Doug Banks Show.