The Weeknd has severed ties with clothing retailer H&M after a controversial photo of a black child modeling a hoodie reading “Coolest Monkey in the Jungle” appeared on the Swedish company’s website. The singer tweeted on Monday, “Woke up this morning shocked and embarrassed by this photo. I’m deeply offended and will not be working with H&M anymore.”

Coolest Monkey

LeBron James has also joined a chorus of criticism that prompted the clothier to take down the ad from its UK website and remove the product from its line.

“We understand that many people are upset about the image,” an H&M representative told The Wrap. “We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally.”

He shared a repurposed version of the ad replacing its racist undertones with a positive message that he posted on Instagram.
“Enough about y’all and more about what I see when I look at this photo,” James wrote. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied.”

Don’t spend your money with H&M!