netflix SMThe New York Times reported that Barack and Michelle Obama are in “advanced negotiations” with Netflix to produce a series of shows for the streamer. The exact nature of the Obamas’ involvement with Netflix is still up in the air. Barack could moderate conversations on topics that mattered to him during his presidency (things like health care, foreign policy, or climate change, for example), while Michelle could focus on nutrition-adjacent programming in line with her health initiatives as first lady. Or they could endorse other programs on Netflix that “align with their beliefs and values.”

For Netflix, this is obviously a huge win on all fronts—there’s no parallel for it. It puts the company so far ahead of a streaming race it was already winning by a considerable amount.