Jay AndinoThe Orchard1Jay Andino has been named VP of The Orchard’s new Urban Division.  He will oversee urban strategy and operations.  His duties will also include oversight of relationships, acquisitions, and sales/marketing.

Andino commented, “I am extremely excited to be working with the great collection of experienced and developing talent at The Orchard to build this new Urban Music Division.  We are in a unique position to extend a global value proposition to our label partners and future signings.”

Most recently Andino was National Director of Urban & Rhythm Promotions for 300 Entertainment.  His resume also includes Interscope Records and SRC Records.