Count LeBron James among the many athletes who support Nike’s advertising campaign featuring former San Francisco 49ers quarterback Colin Kaepernick.

Per the Associated Press (h/t, James ended his acceptance speech for an award at Harlem’s Fashion Row with a simple message.

“I stand with Nike, all day, every day,” the Los Angeles Lakers star said.

Nike unveiled its new marketing campaign Monday as part of the 30th anniversary of its “Just Do It” slogan with an ad that featured Kaepernick and the caption, “Believe in something. Even if it means sacrificing everything.” Read more from Bleacher Report.