Island Records has named LaTrice Burnette Executive Vice President and General Manager. Burnette transitions to the Island Records family after eight years at Epic Records, most recently as Senior Vice President of Marketing.
Burnette will remain based in New York and report directly to Island Records President Darcus Beese, who commented, “Success isn’t always about the roster, it’s also about the staff. When I had the opportunity to meet with LaTrice and discuss my vision and her ambition, it was crystal clear that LaTrice is the future of the new generation of Island Records. She will be an invaluable new member of the senior team. With LaTrice and [COO] Eric Wong I believe we have the best executive team in the business.”
Burnette remarked, “I am absolutely thrilled to join the family at Island Records, a label rich in culture and a place where true artistry, artist development and most of all, music, reign supreme. Music is my first love and I’m looking forward to working with Darcus, Eric Wong and the incredible staff to advance the careers of our super talented and diverse roster of artists. I’m excited to dive into Island’s culture and continue to open up the roster to hip-hop, urban and R&B genres. I’m so thankful for this incredible opportunity.”