Tony Bracy Named VP At SB Projects

SB Projects, a diversified entertainment and media company founded by Scooter Braun at the intersection of music, film, television, technology, brands, culture and social good, today announced that Tony Bracy has joined the company as VP of Marketing and Promotions. He succeeds Mike Chester, who was just named EVP of Promotion at Warner Bros. Records. In this new role, Bracy (left) will oversee all radio promotion, streaming and marketing initiatives and rollout for all SB Projects clients, including established artists like Justin Bieber, Ariana Grande, Zac Brown Band and Tori Kelly.

Bracy transitions from Capitol Records, where he spent over a decade in the promotions department — the past three years as West Coast Regional Promotion Director. Before that, Bracy was Capitol’s Southeast Regional Promotion rep, and he worked for Virgin Records prior to the two labels merging. Bracy started his music industry career in the promotions department at KRBE/Houston.

“I’m very happy Tony is joining our team,” said Scooter Braun, Founder of SB Projects. “He works his ass off and isn’t afraid to get his hands dirty. This company has always been about working from an underdog position and Tony brings that scrap and tenacity that you need to win. Welcome to the team, Tony.”
Bracy remarked, “I couldn’t be more excited to join the team at SB Projects under the leadership of Scooter, Allison and Jen. I look forward to working with their powerhouse roster and breaking many new artists along the way. 2019 will be massive!”