Russell Wilson & Ciara Launch Film and Television Production Company

Following Russell Wilson’s benchmark $140 million contract extension which made him the world’s highest paid football player, and Ciara establishing her own record label, Beauty Marks Entertainment– the power couple are now starting a joint venture in the form of their own media production company.

The couple has announced the formation of Why Not You Productions with the goal of creating film, television, and digital content– both scripted and unscripted that tells “inspiring and aspiring narratives and human- interest stories”, said the couple in a press statement.

“While we work in different fields in our day-to-day, we are excited to come together to collaborate and create stories that we hope will touch people’s lives. We are both storytellers at heart and we want to be able to share stories that uplift people and inspire others to create positive change. That’s ultimately what we want this company to represent,” they went on to say.

“When people look at me, I hope they don’t just see a football player. I hope they see a person who is innovative and creative, someone who builds something from nothing,” Wilson told The Hollywood Reporter. “We want to be able to impact lives. That’s what we want to do at the end of the day — even from the kids space. We just want to tell stories that connect with the world and to the emotions.”