Jay-Z is in the Weed Biz Kevin Fleming July 9, 2019 Entertainment, Music News Jay-Z will join the California-based cannabis company Caliva as Chief Brand Strategist as part of a new multi-year partnership. The rapper will help the company with creative decisions, outreach efforts and strategy, though a big component of his role will focus on the social justice issues surrounding legalization. Specifically, Jay will work to improve the representation and participation of previously incarcerated people who are still being kept out of the legal weed business in large numbers. Per a statement, Jay-Z’s efforts in this realm will include “advocacy, job training and overall employee and workforce development.” Read more in Rolling Stone. Related Leave a Reply Cancel ReplyYour email address will not be published.CommentName* Email* Website Save my name, email, and website in this browser for the next time I comment. Currently you have JavaScript disabled. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Click here for instructions on how to enable JavaScript in your browser. Δ