universal-music-groupUniversal Music Group is launching a new hip-hop-focused label in India in partnership with legendary rapper Nas and Mass Appeal.

Mass Appeal India is being touted by the major music company as “an innovative new label dedicated to amplifying India’s burgeoning hip-hop culture on a global scale”.

It will be based in Mumbai, within Universal Music India’s (UMI) headquarters and will function as a “multi-channel partnership” between Mass Appeal and UMG.

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