WPGC3Entercom has officially appointed Jay Hicks as the new Program Director of Rhythmic WPGC/Washington, effective September 16.
Hicks joins Entercom from Townsquare Media Buffalo, NY where for the past two years he has served as Brand Manager for Urban WBLK (Power 93.7) and Adult Hits WBUF (92.9 Jack FM). Hicks is a Detroit native who previously spent 5 1/2 years as PD of Radio One Urban WGPR (Hot 107.5)/Detroit. Earlier in his career, while attending Michigan State University, Hicks went to work for MacDonald Broadcasting Urban WQHH (Power 96.5)/Lansing, MI, rising through the ranks from part-time to APD/MD and night jock to the PD chair.
“From the beginning, we were seeking a creative visionary with an appreciation for WPGC’s rich history in the D.C. market,” said Phil Zachary, SVP/Market Manager, Entercom Washington. “Jay pays respect to the station’s past while clearly comprehending the present competitive landscape in one of America’s most spirited Urban radio battles. He’s ideally suited to lead our veteran air staff.”
Hicks commented, “I would like to thank Phil Zachary, [Entercom Urban Format Captain] Reggie Rouse and the entire Entercom team for allowing me the opportunity to lead such an iconic national brand as WPGC. I’m very grateful and honored, and I look forward to adding more value and growth to WPGC in the D.C. community.”