entercom-squarelogoAfter more than 50 years as Entercom Communications, the radio and podcasting company is unfurling a new banner: Effective immediately, it is changing its name to Audacy.

With the rebranding, the company also has retired the Radio.com name for its direct-to-consumer platform, which has adopted the Audacy moniker. The company’s new website is audacyinc.com.

“The name Entercom no longer fit. We’ve outgrown it,” David Field, chairman, president and CEO, said in an interview. At a high level, he said, the company needed “consistency across B2B [business-to-business] and B2C [business-to-consumer]” domains in its corporate identify.

AudacyThe new name is redolent of “audio” and “audacity,” and, of course, its homonym “odyssey.” Here’s how Field described it: “‘Audacy’ captures the dynamic creativity, outstanding content and innovative spirit that fuel our forward ambitions.” The company worked with WPP’s Landor & Fitch brand consulting and design division on the rebranding, which includes a pair of new audio logos (listen at

this link).

Read more in Variety.