Carmelo Anthony Sets Out to Conquer Hollywood with New Venture, Creative 7 Kevin Fleming April 8, 2021 Uncategorized NBA heads know all about the infamous Banana Boat Crew, which consists of BFFs LeBron James, Dwyane Wade, Chris Paul and Carmelo Anthony. Each has staked their claim on the basketball court, while also expanding their respective brands to include ventures into fashion, social justice, entertainment, philanthropy and even team ownership. Anthony, in particular, has lucrative partnerships with companies like Nike and Nickelodeon, and at one point even signed rapper Cassidy to his record label, Krossover Entertainment. So with his career winding down and his eyes on establishing his legacy outside of basketball, on Tuesday, the 10-time All-Star announced his latest venture: Creative 7. Launched with his longtime business partner and co-founder Asani Swann, Creative 7 is a global, multi-platform company that will develop and produce original, premium content that includes documentaries, scripted television, feature film, animation, podcasts and more. Additionally, the company was established in order to “champion the narratives and voices that for too long have gone unheard.” Read more in The Root. Related Leave a Reply Cancel ReplyYour email address will not be published.CommentName* Email* Website Save my name, email, and website in this browser for the next time I comment. Currently you have JavaScript disabled. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Click here for instructions on how to enable JavaScript in your browser. Δ