The Missing Piece: R&B Adult Hits

Clear Media Network has added a groundbreaking format to its network arsenal — R&B Adult Hits, the brainchild of a couple of programming pros — Mark McCray, President of Programming & Operations, Clear Media Network and Jay Stevens, President of TenShare Media Consulting, who have combined their years of R&B and Urban programming expertise to create this one-of-kind format, targeted to Adults 30-49 who love great R&B Adult Hits and Throwbacks from the ’80s, ’90s, and early ’00s. Core artists of the format include Mary J Blige, Alicia Keys, Usher, Snoop, Mariah Carey, Jodeci, Michael Jackson, etc.

“Having two of the best R&B and Urban programmers in the industry collaborating on this R&B Adult Hits format will only create an appetite and immediate demand for this one-of-a-kind R&B sound,” said Gary Spurgeon, COO of Clear Media Network. “Our research showed that there is a very strong appetite for a Gold-Based R&B format that highlights the highest-testing Adult Hit songs for the R&B audience. This is the solution for stations looking for a competitive edge in the crowded R&B landscape.”

McCray said, “We are excited to offer a programming solution that will highlight the sound that many adult listeners are seeking and demanding. A hit-intensive, balanced blend of great R&B. Many of the artists and songs that we love to experience in the ‘Verzus’ battle on social media. This is a fun, upbeat, one-of-a-kind sound, making us much different from any traditional Urban AC or Classic Hip Hop station… this R&B Adult Hits format is in its own lane.”
Stevens remarked, “This is a fun, lifestyle format that fits every market and will absolutely hook your listeners. It’s from an era in R&B and Hip Hop where there are so many hits… hits that evoke emotion for everyone.”

The R&B Adult Hits format is currently only available through Clear Media Network, which offers this fully customizable programming solution that will highlight the sound that many adult listeners are seeking and demanding. For more info, contact Gary Spurgeon at 972-674-3100 or [email protected].