RedBird Capital will acquire a significant minority stake in SpringHill, the company James and Maverick Carter founded.

SpringHill, the entertainment company founded by LeBron James and Maverick Carter, has sold a significant minority stake to RedBird Capital Partners and other participants. The deal values SpringHill at $725 million.

The New -York based private equity firm will acquire a minority stake in SpringHill along with other participants, including the Fenway Sports Group, which owns the Boston Red Sox, apparel giant Nike, and Epic Games, the maker of Fortnite. RedBird Capital Partners plans to invest in film, TV, video games, consumer products and live events.

According to The Los Angeles Times, the RedBird-led group ownership will be nearly half the company, and will invest nine figures worth of capital to grow SpringHill’s business — perhaps infusing even more money later.