LaTrice Burnette, EVP/GM of Island Records has been appointed Executive Vice President of Def Jam Recordings & President of 4th & Broadway. Burnette will bring 4th & Broadway to its new home at Def Jam Recordings, availing itself of Def Jam’s marketing and promotion acumen and resources, while integrating its core staff.

The announcement of Burnette’s new dual role was made by Tunji Balogun, Chairman & CEO, Def Jam Recordings, who said, “LaTrice is a proven leader, a consummate professional, and someone who’s work and reputation I’ve admired for a long time. Her laser-sharp focus and business acumen, her expertise in artist development, and her experienced, holistic view of the both the marketplace and the industry make her a pivotal addition to the team we’re building here and the vision for where we’re headed. I’m thrilled to welcome LaTrice to the Def Jam family.”

Burnette is based in New York and will report directly to Balogun. “I’m thrilled to join Def Jam, an iconic label and brand that’s been influential in music and culture for decades,” said Burnette. “I thank Tunji for his support and I’m excited for the incredible opportunity to work alongside the executive team, staff and amazing artists. I look forward to developing and breaking the next generation of global superstars under Tunji’s leadership and musical vision.”

In addition to her leadership roles at Def Jam and 4th & B’Way, Burnette is also Chair of the Programming and Curation Committee of Universal Music Group’s Task Force for Meaningful Change. Burnette joined the UMG senior executive team in 2018, when she was appointed EVP/GM of Island Records. Before that she spent eight years at Epic Records, rising to SVP of Marketing. The Brooklyn-born Burnette began her music industry career at Roc-A-Fella Records in 1999, while attending Pace University.