Snoop Dogg Acquires Death Row Records

Snoop Dogg is back in business with the label that launched his career.

The hip-hop mogul has acquired the Death Row Records brand from MNRK Music Group, a firm that is controlled by private equity funds managed by Blackstone. Terms of the deal were not disclosed.

Founded in 1992 by Dr. Dre, Suge Knight, the D.O.C. and Dick Griffey, Death Row was among the music industry’s highest-profile labels for a stretch that decade, responsible for culture-shifting releases from Dre, Snoop and Tupac Shakur, among others. However, controversy arrived amid a wave of lawsuits and criminal activity, some of which involved co-founder Knight, who remains behind bars.

Death Row Records ultimately filed for bankruptcy in 2006 and was acquired at auction three years later for $18 million by WIDEawake Entertainment. It changed hands a bit over the years, ultimately landing at Blackstone and MNRK. In a statement, Snoop, says the brand has “immense” untapped value.

“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me,” explained Snoop, who went on to sign with No Limit Records, Interscope, Capitol, Geffen, Priority Records and Def Jam. “I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality.”

Blackstone’s Kestnbaum, a senior managing director, returned the favor by praising Snoop as a legend. “We at Blackstone are strong supporters of the artist and creator community in our entertainment investments. We are excited to put the Death Row Records brand back in the hands of a legend like Snoop Dogg. We wish him success in the years ahead as the brand moves forward under his leadership and vision.”

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