The next generation of shoe designers aren’t wasting any time jumpstarting their careers, thanks to entrepreneurs Dr. Dre and Jimmy Iovine, who are bringing their creative expertise to Southern California high schools through a partnership with Adidas and Pensole.

Last fall, the Beats co-founders organized a series of “Wood U” workshops through the Iovine and Young Academy – an educational startup that the pair started at University of Southern California in 2013 – where students from Inglewood were able to design their own sneakers all the way up through production. Through the six-week long course, other creatives such as the West Coast rapper D Smoke dropped in to offer their support and guidance.