Wilt Wallace joins Columbia Records as SVP/Urban Promotion

EVP/Promotion, Columbia Records, Peter Gray announced Wilt Wallace as the new SVP/Urban Promotion. Wallace will report to Gray. Prior to joining the Columbia Records team, Atlanta-based Wallace held the role of SVP/Urban Promotion at Warner Records, where he rose through the ranks from the mix-show team up to SVP. 

Gray said, “Wilt has an impressive & remarkably modern approach to promotion that consistently reaches the top of the urban airplay charts. It’s a genuine thrill to welcome him to our team. We are all excited to see him apply his skills & strategies to our roster of world class artists & material at Columbia Records.” 

Wallace added, “Columbia Records is one of the most iconic entities in the history of the music business and I’m eager to become a part of its bright future. I’d like to express my sincere gratitude to Ron Perry, Jen Mallory & Peter Gray for this amazing opportunity. From afar, I’ve always admired Columbia’s unique ability to strategically identify monster hits and successfully deliver them on the charts. I can’t wait to get to work with their incredible promotion team and talented roster of artists.”