KCRW-Santa Monica Rebrands to ‘Always On LA’

Santa Monica College’s Non-Commercial KCRW-Santa Monica has rebranded with a new look and the new slogan “Always On LA.” A statement on the newly revamped website said, “KCRW has always been more than a radio station: We’re a gathering place, a site of communion and connection. When you turn on the dial or press play on a KCRW podcast, you too belong to Los Angeles. We’ve partnered with the agency WORK X WORK, the creative team behind ON AIR FEST and a longtime friend of KCRW, to develop a new look and messaging that’s reflective of where we come from, who we are today, and where we’re growing.”

KCRW President Jennifer Ferro said, “We’re standing in a moment of profound change and precious opportunity. Our city is changing rapidly, and so is the media landscape. We know that our listeners are seeking a sense of belonging to something bigger than themselves — to each other. That’s exactly what the new brand stands for.”