Sean “Diddy” Combs, a.k.a. Love announced the launch of his new R&B record label Love Records and simultaneously signed a one-time album deal with Motown Records. The new label will be dedicated to R&B music and will release singles and collaborative projects from a collective of world-class artists, producers and songwriters. The announcement marks Combs’ official return to music.

Diddy’s album is the first project under the Love Records imprint set to be released this summer in partnership with Motown Records, uniting the three-time GRAMMY® Award-winning executive with Motown for the first time in his 30-year career.

“Music has always been my first love, Love Records is the next chapter; it’s about getting back to the love and making the best music of my life,” said Combs (left). “For the label I’m focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album and I’m excited to add to its legacy.”

Ethiopia Habtemariam, Motown Records CEO & Chairwoman, stated, “This is a major moment for Motown, as Diddy is one of this century’s most important voices in music and culture; to be a part of his next evolution and album is nothing short of monumental.”

Not only is Diddy one of the highest-selling artists in history, he’s also one of the most accomplished music producers of all time. Love Records represents Combs’ triumphant return to R&B as an Executive Producer, curator and A&R of his forthcoming album. Combs will continue his oversight on his successful Bad Boy Entertainment label. [Photo Credit: Gio Bandero for Combs Enterprises]