Dionnee Harper joins Warner Records as EVP of Marketing & Artist Development

Longtime Warner Music Group vet Dionnee Harper is joining Warner Records as EVP of Marketing & Artist Development, effective September 15. Ms. Harper currently serves as SVP/Head of Marketing at WMG sister label Atlantic Records. In her new post, Harper will oversee Warner’s marketing strategy across all genres, while working closely with the company’s various departments.

Harper will relocate from New York to the label’s downtown Los Angeles headquarters and report to Warner Records Co-Chairman & COO Tom Corson, who noted, “Dionnee is a true marketing superstar, and her wide-ranging creativity, deep experience, passionate dedication, and closeness to culture will make her a fantastic addition to the team. She’ll work with Aaron and me to evolve the identity of the label and unify our marketing strategy across all genres under one outstanding leader. Dionnee has done a phenomenal job at Atlantic and is loved by her artists and colleagues, so I want to thank Julie Greenwald for helping us bring her on board.”

It was concurrently announced that Chris Atlas, Warner’s EVP, Urban Music & Marketing, who recently relocated to New York City, will be taking on a new role at the label, TBA in the near future. In addition, Mark Flaherty, Warner Records’ current EVP, Head of Marketing, has decided to leave the company. To ensure a seamless transition, he will remain in his post until Harper’s arrival this fall. Corson added, “We’re looking forward to announcing an exciting new leadership role for Chris, who’s made exceptional contributions to our success. I also want to thank Mark for his great work with us over the past five years, and we wish him all the best in the future.”

Harper has spent her entire 22-year career with Warner Music Group — in 2000, right out of college, Harper joined Elektra Entertainment Group as in intern. A month later, she was hired as an assistant in the label’s Urban/Mix Show Promotions Department. In 2004, when Elektra merged with Atlantic Records, Harper was named Urban Marketing Coordinator, later climbing the ranks to Product Manager, Senior Director, Vice President, and her current SVP post.

“I’m super excited to be joining Tom, Aaron, and the whole Warner Records team,” said Harper. “It’s an incredible opportunity to work with their fantastic artist roster and explore every avenue to embed their music in the culture and bring it to the fans. It’s not easy leaving all my wonderful colleagues and artists at Atlantic, but I’m very happy to be staying within the WMG family, where I’ve spent my whole career. I want to thank Julie and Mike Kyser for their amazing guidance that got me to this life-changing moment, and Max Lousada for his enthusiastic support. I’m looking forward to taking everything I’ve learned over the years and helping bring the great Warner label to new heights.”