Snoop Dogg, the rapper/actor/cannabis entrepreneur/crypto enthusiast/angel investor and so much more, is launching his own breakfast cereal, dubbed Snoop Loopz.

The gluten-free cereal, as the name implies, will take on Froot Loops, but promises “more corn, more flavor and more marshmallows,” says Master P, the hip-hop entrepreneur who’s working with Snoop on the cereal.