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Virgin Music Group has opened an office in Lagos, Nigeria and hired respected music executive Olukorede “Kay” Ikazoboh as Head of Virgin Music Nigeria.

Among the first deals announced in the region by Virgin include partnerships with Dvpper, one of Nigeria’s hottest Afrobeats labels, solo artist Reekado Banks, as well as a single with Darkoo featuring Ayra Starr.

Nat Pastor, co-CEO of Virgin Music commented, “The global appetite for the incredible musical creativity springing from Africa has never been stronger. Establishing a presence in Nigeria is another important step in our commitment to serving independent African artists and entrepreneurs throughout the region.” Michael Roe, Managing Director Virgin Music International, said of Ikazoboh, “Kay is known throughout Nigeria as a champion of independent labels and artist development. Her relationships, expertise and insight into the local market make her the perfect executive to lead our operations in this very important music market.”

A highly respected music manager via her own Kimani Moore Entertainment, Kay has helped to guide the careers of such artists as Odunsi the Engine, Mowalola, and Taylwar. She also served in a variety of positions in Emerging Markets for Warner Music Group.

“Nigeria has become a hugely important creative hub, producing some of the most exciting music anywhere in the world,” said Kay. “I’m looking forward to working with independent labels and artists to help them build their fan bases both here and around the world. I am truly honored to lead this mission with my team and look forward to the incredible journey ahead.”

Courtesy RAMP