The successful ‘Beats by Dre’ ad campaign for Aloe Blacc featuring Super Bowl winning Seattle Seahawks’ corner-back Richard Sherman, San Francisco 49ers quarterback Colin Kaepernick and others; showcasing Blacc’s song “The Man” is getting airplay around the country and is climbing the charts. In essence advertising and not radio executives are making the music choices that listeners hear on the radio. Cross marketing campaigns during the Super Bowl is not unprecedented, but the number of platforms this campaign presents is interesting and reaches into not only TV but radio playlists, mobile music streaming, and iTunes music sales. Without this deal, most likely we would have never heard much from Aloe Blacc on a wide scale basis.

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