Beat It: NFL Bans Beats by Dre Headphones On Sidelines

Any NFL player who owns Beats headphones is going to have to leave them at home on game day from now on. The NFL confirmed that the popular ‘Beats by Dre’ headphones have been banned due to the league’s partnership with Bose.

Bose signed a long-term deal with the NFL in March that allows the company to put its logo on headsets worn by coaches. The deal also allows Bose to ask the NFL to keep players and coaches from wearing anyone else’s headphones.

“The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorized by the league. These policies date back to the early 1990s and continue today,” an NFL spokesperson said in a statement. “They are the NFL’s policies — not one of the league’s sponsors, Bose in this case. Bose is not involved in the enforcement of our policies. This is true for others on-field.”

Basically, players won’t be allowed to wear Beats headphones before games or at any other time where cameras might be around at an NFL event. The game day ban runs until 90 minutes after a game has finished. The Beats ban also includes any training camp or off-season workout session where a player might be interviewed on-camera.