Byron Allen sues Nielsen for ratings fraud Media mogul Byron Allen claimed in a lawsuit that TV ratings company Nielsen Holdings Plc is providing “unreliable” counts of viewers, and he is seeking billions of dollars in damages. Companies controlled ... Read More...
Black Exec Sues Nielsen Corporation for Discrimination Cheryl Grace Cheryl Grace, the face of the company’s Annual Black Consumer Report, says Nielsen’s public message “You Matter” falls short inside the company. For the past decade, Nielsen Holdings has pro... Read More...
IBA’S Ron Stone Issues Statement on Nielsen Policy Changes IBA President & Executive Director Ron Stone is addressing the changes announced by Nielsen elimination non-subscribing stations from ratings results to clients. Stone wrote: Many radio stations s... Read More...
Celebrity Deaths Drive Music Sales in 2016 According to Nielsen, the unusually high number of deaths of iconic musicians this year and the rush of fans to scoop up their albums will likely boost the bottom lines of the major record labels. While co... Read More...
Nielsen’s African-American consumer report focuses on Millennials Black Millennials are 11.5 million strong and leading a viral vanguard that is driving African-Americans' innovative use of mobile technology and closing the digital divide. Nielsen highlights this group in a n... Read More...