Arizona broadcast icon Super Snake has signed on as a stakeholder in Sierra H Broadcasting and the new PD of Rhythmic Oldies KAJM (Mega 104.3) and Rhythmic KNRJ (101.1 The Beat)/Phoenix. Snake (left) will also jump back into the air chair and do afternoons on Mega 104.3, effective Feb. 1. GM Michael Mallace commented, “There are three pillars that guide our core values — serving our local community, provide engaging programing that develops and grows our audience and finally, generate positive financial results for our advertising partners and shareholders. Super Snake is a passionate broadcaster that will lead our programming team, by supporting our core values with his market equity and knowledge, creativity, high energy and laser focus on the future. We could not be more excited that he is joining the family.”
Snake’s 20-year Phoenix radio history includes multi-year stops at KKFR, KZZP and more recently, afternoons at CBS Radio’s KZON. He’s also maintained a high level of visibility via his years of charity work and various TV appearances during the NBA All-Star Game, the Grammy Awards, Super Bowl week, and his long involvement with the Larry Fitzgerald Celebrity Softball Game. [Ed. note: I’m proud to say my friendship with Snake dates back to 1990 when we worked together at the late KXXX (X100)/San Francisco].
Snake exclaimed, “I’m extremely excited about my new home base and even more excited to have the opportunity to return to the airwaves to serve the community I was raised in. I am humbled.” He continued, “I truly enjoy and appreciate the game. Let’s reject cookie-cutter stations and bring back life into local radio! I’ve worked with some of the best in programming — Steve Smith, Mark Driscoll and the late Steve Rivers taught me the game. Not a day goes by that I don’t hear their voices in my head. Byron Kennedy, and Gillette taught me the art of fun; Joel Salkowitz and Rick Nuhn taught me how to treat people. I listened and I learned a lot. I will make them proud!”