R&B Debuts in Austin

Entercom Austin has launched The New 96.3 R&B, anchored by the syndicated Steve Harvey Morning Show. “Entercom couldn’t be more excited to launch the New 96.3 R&B here in Austin,” said Alan Kirshbom, Entercom Austin VP/Market Manager. “For years, the African-American community has been underserved by radio in this market, and 96.3 R&B will super-serve this vital and growing community,” he said. “We are launching 96.3 R&B to compete and win. Steve Harvey in the morning immediately gives our station credibility with listeners. His mass appeal will resonate not only with the African-American Community but bring in a wider audience over time.” Harvey will be bookended in afternoon drive by the live and local voice of Snoop Daniel. The rest of the lineup will be announced in the coming weeks.