iHeart Gets Real in Philly

iHeartMedia Philadelphia announced today the debut of the new Real 106.1, Philly’s Real No. 1 for Throwbacks, effective immediately.

Real 106.1 will broadcast a variety of Hip Hop, R&B and Rhythmic music from the ‘90s and early 2000’s, including songs from popular artists such as Notorious B.I.G., Eminem, Beyoncé, Rihanna and Kanye West. The station will continue to feature Chio in the Morning, the popular local morning show heard in the community for 14 years.

“We’re thrilled to launch a station that really represents Philly,” said Brian Check, Senior Vice President of Programming for iHeartMedia Philadelphia. “We hear from our listeners all the time that this music is fun, infectious and timeless, so we can’t wait to bring these songs back to the airwaves.

“This will be amazing for our listeners and our partners,” said Richard Lewis, President of iHeartMedia’s Philadelphia Region. “Our Philadelphia stations already reach two out of three Adults 25-54 in the market; and now after our quest to connect with even more people in the area, we’ll be able to deliver even more entertainment, companionship and connections for Philly radio listeners and a larger audience for our partners.”

iHeartMedia is a leading media outlet in the Philadelphia market and its content is available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service – with its more than a billion downloads and 100 million registered users.