Kweli.tv aims to be the go-to streaming media platform for black filmmakers all over the world to share their content and make money from its distribution. KweliTV handpicks all of its content, with 98 percent of the content having been official selections at film festivals worldwide.
“There are a lot of really great filmmakers out there globally,” KweliTV founder DeShuna Spencer told me. “For us, we’re offering an avenue for filmmakers of color to make money off of their work and be celebrated for the work they do.”
Perhaps, more importantly, KweliTV wants to be a source of authentic storytelling of the black community from the black perspective. A recent study showed the mainstream media (news and opinion media) offers a consistently warped view of black people and black families. For example, black families represent 59 percent of the poor in mainstream media even though they make up just 27 percent of low-income people, according to Color of Change. Meanwhile, white families make up just 17 percent of low-income people while they officially represent 66 percent of the country’s low-income population.
Kweli, which means “truth” in Swahili, aims to tell all sides of the black experience. In order for content to be featured on KweliTV, the the main character needs to be of African descent and “not the sidekick, the friend of the fairy godmother,” KweliTV founder DeShuna Spencer told me. “The black person has to be the main character.”
An example of some KweliTV content is a film called Something Necessary. Created by Kenyan filmmaker Judy Kibinge, Something Necessary explores life after the civil unrest in Kenya following the 2007 elections through the eyes of a woman named Anne. In 2013, the film was nominated for audience choice award at the Chicago International Film Festival and screened at the Toronto International Film Festival.