LA Reid signs Big Boi as first artist to HitCo

Outkast member Big Boi is the first signing to LA Reid’s newly launched HitCo, which has secured distribution through independent company EMPIRE. Reid originally signed Outkast to Arista, with the group going on to win six Grammy Awards. Big Boi’s first single under the new deal is ‘All Night’ which was used in an Apple campaign last year.