But why can’t “next time” just be now?
Heineken recently released an ad for its light beer. In the spot, a bartender notices a woman who’s visibly glum that she can’t drink her white wine because it has too many calories. Sensing his moment to be a hero, the bartender pops open a Heineken Light and slides it across the party toward the young woman as the tagline, “Sometimes, lighter is better” appears onscreen. See the ad and read more from Fast Company.