Meruelo Media yesterday significantly increased the broadcast footprint of Classic Hip Hop 93.5 KDAY/Los Angeles into neighboring Riverside and San Bernardino counties by launching a simulcast on Rhythmic sister KDEY/Riverside, the former Wild 93.5.
Moments after the switch was thrown, Meruelo Radio VP of Programming Jimmy Steal said, “We’re pleased to bring 93.5 KDAY, ‘Hip Hop Back in the Day,’ back to the Inland Empire.” Meruelo Media President Otto Padron added, “With 93.5 KDAY’s increased reach and focus on ’90s Hip Hop Back in the Day and [KPWR] Power 106, No. 1 for Hip Hop, the newly super-sized and expanded Meruelo Radio merger efficiently and effectively reaches hip hop fans of all ages!”
Concurrent with its newly extended signal reach, 93.5 KDAY just launched a highly targeted outdoor campaign and a refreshed digital platform. The Meruelo Media consolidation has provided 93.5 KDAY with additional resources, including an extended social media and digital team.