Recognizing the need to attract and engage younger listeners to Urban AC radio, Westwood One today flips the switch to launch Rick and Sasha, starring Rick Party and Sasha the Diva. Party is a 30+-year radio vet who most recently did afternoons at Cox Media Urban AC WHQT (Hot 105)/Miami. He has also worked in New York, Chicago, Atlanta and Dallas, among other markets. Sasha the Diva brings 20+ years of experience originally honed in Baltimore before finding success at Cox Media Urban AC WALR (Kiss 104.1)/Atlanta.
Mike McVay, EVP of Content & Programming for Cumulus Media and Westwood One, said, “Rick and Sasha will be the next big stars for the Urban AC format. Stations receive programming and talent that can win not just now, but for the next five and 10-year cycles. It’s the most exciting thing that has happened in Urban radio in a very long time, especially within an industry in need of undeniably rich content. Their chemistry is so natural and memorable.”
The Rick and Sasha team recently added the talented of former network executive Tanita Myers to head up the Production/Operations team for the show. Myers spent the last 14 years at Reach Media, most recently as Sr. Director of Radio Operations.
More than 15 stations have already signed on to shake up their mornings, including KMJK/Kansas CityKMEZ/New OrleansWDLT/Mobile, WRRX/Pensacola, and WLXC/ColumbiaRick and Sasha airs live weekdays from 6-10am in all time zones across America and is available for other day-parts and Urban formats. To learn more about Rick and Sasha, contact Neal Bird at 310-840-4207 or nbird@westwoodone.com or Gary Bernstein at 508-245-1776 or gary@oceanictradewinds.com.

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